Purchase GuardUses the email address you enter for verification and purchase checking, and keeps a limited license-and-purchase evidence record when protected checkout is approved.
Legal
Privacy Policy
How Aoyama Persona handles website analytics, business contact information used for B2B outreach, information you provide through Purchase Guard, product-file support, and privacy requests, and how third-party services such as Google Analytics and Gumroad handle related information.
Effective date: October 12, 2026 · Version 1.1
B2B marketing contactsAoyama Persona may use professional contact information for limited B2B outreach and retains suppression information to honor opt-outs and prevent re-contact.
Support and privacy requestsWhen you contact Aoyama Persona, we receive the information you choose to include in your message.
Gumroad checkoutPayment and Gumroad account or transaction information are handled by Gumroad under its own privacy practices.
Scope and Responsible Seller
This Privacy Policy covers website analytics, business contact information used for Aoyama Persona’s B2B outreach, and personal information handled through this Site, Purchase Guard, product-file support, and privacy requests. Aoyama Persona is operated by Soravure under the Aoyama Persona brand. Seller details are available here: Seller Information.
Gumroad separately handles checkout, payment, transaction and account information, receipts, invoices, and its platform delivery functions under Gumroad’s own privacy practices.
What We Keep, How Long We Keep It, and What You Can Request
This table summarizes the information Aoyama Persona handles directly in the operational workflows below. Website analytics collected and processed through Google Analytics is described separately below. It does not include information controlled solely by Gumroad.
| Information | Why we use it | How long it is kept | Access / correction / deletion |
|---|---|---|---|
| B2B marketing contact records | To send limited professional outreach about Aoyama Persona to relevant business contacts and to manage the related follow-up. | If there is no reply, business opportunity, ongoing business relationship, or other continuing reason to retain the ordinary prospect record, it is deleted from the prospect dataset 12 months after the most recent outreach or email-verification event. Records related to an active or continuing business relationship may be retained for as long as reasonably necessary for that relationship, recordkeeping, compliance, or legal claims. Suppression records are handled separately as described below. | Where applicable under privacy law, Aoyama Persona can address information it still holds and can reasonably match to the requester. You may opt out of future marketing outreach at any time. |
| Marketing suppression record | To honor an opt-out request and prevent the same email address from being contacted again. | Aoyama Persona does not automatically delete the minimal suppression record while it continues B2B outbound operations. The record is retained to prevent re-contact and support audit and compliance needs, even after the ordinary prospect record is deleted. | The suppression record is not used to resume marketing. If you ask us to stop marketing emails, the address remains blocked from future Aoyama Persona outreach even if other prospecting records are later removed. |
| Purchase Guard verification email and temporary verification information | To verify the purchase email and check the exact Product ID before checkout. | Only for the limited period needed for verification and purchase checking, and it may be cleared earlier when the verification session ends. The full verified email is not part of the five-year Purchase Guard evidence record. | If this temporary information is still held and can be reasonably matched to your request, Aoyama Persona can address it as required by applicable law. After it expires or is cleared, Aoyama Persona cannot provide information it no longer holds. |
| Purchase Guard license and purchase evidence record | To document which Product and License Terms applied to the approved purchase flow, preserve checkout evidence, and support security, fraud, refund, dispute, chargeback, or legal-claim review. | Standard period: five years from acceptance. A specific record may be kept longer when reasonably necessary for an ongoing dispute, investigation, legal obligation, or similar documented need. | Where the requester and record can be reasonably verified and matched, Aoyama Persona can provide the evidence-record information it holds, such as Product ID, acceptance and checkout-approval date and time, masked email representation, License Terms revision, Product snapshot information, consent reference, retention status, and limited linked Gumroad sale identifiers or status information where present. Deletion requests are accepted where applicable, but deletion is not automatic when continued retention is permitted or required for the license or purchase relationship, legal obligations, security, disputes, or legal claims. |
| Product-file support and privacy-request messages | To respond to the request, verify a purchase when necessary, provide support, and maintain related records. | Only as long as reasonably necessary for the request, related records, legal obligations, or the establishment, exercise, or defense of legal claims. No five-year standard applies to these messages. | Aoyama Persona can address information it still holds and can reasonably match to the requester, subject to applicable law. |
| Gumroad checkout, payment, transaction, account, receipt, invoice, and platform-delivery information | Handled by Gumroad for its checkout and platform services. | Controlled by Gumroad under its own privacy practices. | Requests concerning information controlled solely by Gumroad must be made to Gumroad. Aoyama Persona can address only the limited Gumroad sale identifiers or status information that it has separately retained in a Purchase Guard evidence record, if any. |
Important: A privacy request does not require Aoyama Persona to recreate information that has already expired or been deleted, and it does not automatically require deletion of a record that applicable law permits or requires Aoyama Persona to retain.
Information Aoyama Persona Handles
B2B marketing contact information
Aoyama Persona may use professional contact information for limited B2B outreach. This may include a business email address, company name, website, contact name, job title or other professional role, company domain, and related professional contact information.
Prospect information may be obtained from publicly available business sources and third-party B2B data providers. Where useful, company websites and other publicly available professional information may be used to confirm company, role, or business context. Before outreach is sent, business email addresses may be independently verified. Aoyama Persona does not use unauthorized scraping as part of this workflow.
Opt-out and suppression records
Every Aoyama Persona marketing email provides a way to unsubscribe. If you opt out, complain, hard-bounce, or otherwise should not be contacted again, Aoyama Persona may retain minimal suppression information needed to prevent future outreach to that address. Suppression information is not used to restart marketing.
Purchase Guard
When you use Purchase Guard, you enter an email address for the purchase check. A six-digit verification code is sent to that address, and the verified email is used with the exact Product ID to check purchase status before checkout. No payment starts during this check.
The full verified email address may be used temporarily as part of the verification session and, for a limited period after checkout approval, to try to link the corresponding Gumroad sale. It is not retained as part of the five-year Purchase Guard evidence record described below.
Purchase Guard license and purchase evidence records
When License Terms acceptance and protected checkout approval are completed through Purchase Guard, Aoyama Persona keeps a limited evidence record to document the applicable license and purchase relationship and support security, fraud, refund, dispute, chargeback, or legal-claim review. The long-term record may include the Product ID, acceptance and checkout-approval date and time, a masked representation of the verified email address, a verification value derived from that email address, the applicable License Terms revision and integrity hashes, the acceptance text, a limited snapshot of the Product information reviewed at checkout, and related reference information.
Purchase Guard may use the verified email temporarily to try to link the matching Gumroad sale after checkout approval. If a matching sale is linked, Aoyama Persona may retain a limited copy of sale identifiers and status information, such as a sale or order reference, sale date, and refund, dispute, or chargeback status. The long-term record does not retain the full verified email address or payment-card details.
Because this long-term record contains limited identifiers rather than the full verified email address, the record may not by itself identify a specific individual.
Product-file support and privacy requests
When you contact Aoyama Persona by email for product-file support or a privacy request, we receive your email address and the information you choose to include. Depending on your request, this may include your name, company information, Product ID, Gumroad Order ID, message content, screenshots, or other information you provide.
How Aoyama Persona Uses the Information
Business contact information used for outreach is used for limited B2B marketing, prospect research, campaign administration, follow-up, response handling, bounce management, and opt-out management. Aoyama Persona does not use an opt-out record to resume marketing to that address.
Information entered in Purchase Guard is used to verify the purchase email, check the exact Product ID before checkout, help prevent an accidental repeat purchase of that Product ID, document License Terms acceptance and protected checkout approval, and maintain a limited evidence record for security, fraud, refund, dispute, chargeback, or legal-claim review. The verified email may also be used temporarily to try to link the corresponding Gumroad sale.
Information sent to Aoyama Persona by email is used to respond to product-file or delivery-support requests and privacy requests.
Retention
If a prospect does not reply, does not become a business opportunity, and there is no other continuing reason to retain the ordinary prospect record, Aoyama Persona deletes that record from the prospect dataset 12 months after the most recent outreach or email-verification event. If a reply, business opportunity, or ongoing business relationship arises, relevant business correspondence and business-development records may be retained for as long as reasonably necessary for the relationship, recordkeeping, compliance, or legal claims.
Suppression records are separate from the ordinary prospect-retention rule. Aoyama Persona does not automatically delete the minimal suppression record while it continues B2B outbound operations, because the record is used to prevent future outreach and support audit and compliance needs.
Purchase Guard verification-session information is retained only for a limited period needed for the verification and purchase-check process and may be cleared earlier when the session is ended.
Purchase Guard license and purchase evidence records are retained for a standard period of five years from acceptance. A record may be retained longer where reasonably necessary for an ongoing dispute, investigation, legal obligation, or similar documented need.
Information you send by email for product-file support or a privacy request is retained only as reasonably necessary for the request, related records, legal obligations, or the establishment, exercise, or defense of legal claims.
B2B Data and Outreach Service Providers
Aoyama Persona may obtain professional contact information about companies and business contacts that it reasonably believes may be relevant to its B2B outreach from publicly available business sources and third-party B2B data providers.
Aoyama Persona may use third-party service providers for B2B prospect research and business-contact data, business-email verification and deliverability checks, and B2B outreach campaign or sequence operation.
Depending on the relevant function, Aoyama Persona may receive or provide information such as company name, business email address, contact name, job title, company domain, other professional contact information, and information relating to email delivery, follow-up messages, replies, bounces, unsubscribes, and suppression. Business email addresses may include addresses identified, generated, or inferred from publicly available professional information. Aoyama Persona limits information provided to a service provider to what is reasonably necessary for the relevant function.
Service providers may change over time. This Privacy Policy describes the relevant provider functions and information categories rather than listing every service provider by name. Aoyama Persona may change or add providers within the same or substantially similar disclosed functions and information categories. If the purposes of processing or the categories of information handled materially change, this Privacy Policy will be updated as appropriate. Third-party service providers are independent services, and their handling of information is subject to their respective terms and privacy policies.
Website Analytics
Aoyama Persona uses Google Analytics to understand how visitors use the Site and to improve site performance, content, and navigation.
Through the current Google Analytics 4 implementation, Google Analytics may collect website-usage information such as page views, session statistics, approximate geolocation, browser and device information, and interaction events enabled through Enhanced Measurement. Google Analytics uses first-party cookies and identifiers, including the _ga cookie, to distinguish users and sessions.
Google Analytics is operated by Google, and information collected through Google Analytics is processed under Google’s applicable terms and privacy practices. Aoyama Persona does not intentionally send custom directly identifying information such as names or email addresses to Google Analytics through its current analytics implementation.
Gumroad Checkout and Platform Information
Gumroad handles checkout, payment, transaction and account information, receipts, invoices, and platform delivery under Gumroad’s own systems and privacy practices. Payment-card details are entered on Gumroad checkout, not on Aoyama Persona pages.
Do not send payment-card details, passwords, full payment credentials, or access tokens to Aoyama Persona by email.
For information handled by Gumroad, see Gumroad’s Privacy Policy. For Gumroad platform support, use Gumroad Support.
Marketing Opt-out
You may unsubscribe from Aoyama Persona marketing outreach at any time using the unsubscribe link provided in the email. Aoyama Persona may retain minimal suppression information needed to honor the opt-out and prevent future outreach to that address. Suppression information is not used to restart marketing.
Privacy Requests and Contact
Where applicable under privacy law, you may request access to, correction of, deletion of, or other available rights concerning personal information handled by Aoyama Persona. To submit a request, email hello@aoyamapersona.com and include “Privacy Request” in the subject line.
What Aoyama Persona can provide
Aoyama Persona can respond only with information it actually holds and can reasonably match to the requester. For a B2B marketing-contact record, this may include business contact information, source/provider or source-reference information, email-verification information, outreach or follow-up history, reply or bounce status, and suppression status that Aoyama Persona still holds. For a long-term Purchase Guard evidence record, this may include the Product ID, acceptance and checkout-approval date and time, masked email representation, applicable License Terms revision, Product snapshot information, consent reference, retention status, and limited linked Gumroad sale identifiers or status information where present. For support or privacy-request correspondence, it may include information contained in messages and related records that Aoyama Persona still holds.
Aoyama Persona cannot provide information that has already expired or been deleted, cannot reconstruct the full verified purchase email from the long-term Purchase Guard evidence record, and cannot provide information controlled solely by Gumroad.
How a request is matched and verified
To protect records and respond to the correct requester, Aoyama Persona may ask for information reasonably necessary to locate the relevant record and verify the request. For a B2B marketing-contact request, this may include the business email address concerned and professional information reasonably necessary to match the request to the relevant record. For a purchase-related request, this may include the email address used for the purchase, the Product ID, and, where reasonably necessary, supporting purchase information such as an approximate purchase date or Gumroad Order ID. A verification message may also be sent to an email address reasonably connected to the relevant record.
If Aoyama Persona cannot reasonably verify the requester or match the request to a relevant record, it may be unable to disclose or act on that specific record, subject to applicable law. Information collected specifically to verify a privacy request is used for that verification and related request handling.
Deletion requests
Aoyama Persona accepts deletion requests where applicable under privacy law. A deletion request does not necessarily mean that every related record will be deleted immediately. Aoyama Persona may retain limited information where continued retention is permitted or required to document the applicable license or purchase relationship, complete or support a transaction, meet legal obligations, maintain security, address a dispute, honor a marketing opt-out, or establish, exercise, or defend legal claims.
For marketing-contact information, ordinary prospect records are subject to the 12-month retention rule described above unless a reply, business opportunity, ongoing business relationship, legal requirement, or other continuing reason supports longer retention. When an ordinary prospect record is deleted, Aoyama Persona may still retain the minimal suppression record needed to prevent future marketing outreach to a suppressed email address.
When no permitted or required reason for continued retention applies, Aoyama Persona will handle deletion as required by applicable law. If a request cannot be reasonably verified or matched to a record, Aoyama Persona may be unable to delete that specific record.
Information controlled by Gumroad
Requests concerning personal information held by Gumroad should be directed to Gumroad under its own privacy and support procedures. Aoyama Persona cannot provide access to, correct, or delete information controlled solely by Gumroad.
Updates to This Policy
This Privacy Policy may be updated when Aoyama Persona’s handling of personal information, the purchase or support process, applicable legal requirements, or relevant third-party services change. The current version and effective date are published on this page.